Скачать или смотреть Marketing Automation and CRM Insights for Capital Raising with Jason Wright

In this episode, join Craig McGrouther, Director of Business Development at Lone Star Capital, and Jason Wright, the founder and CEO of Intentionally Inspirational as they talk about how Jason's team collaborates closely with Lone Star Capital to streamline processes, automate marketing efforts, and cultivate relationships with investors. Throughout the episode, Jason shares valuable insights on the importance of consistency and taking action in maintaining meaningful connections. Learn from their do's and don'ts of marketing automation, success stories, and the essential features of Active Campaign that set it apart from competitors.

This episode is a must-listen for those who are just starting out or still navigating their journey to success. Don't miss this out!


Rob oversees acquisitions and capital markets for Lone Star Capital and has acquired over $500M of multifamily real estate. He has evaluated thousands of opportunities using proprietary underwriting models and published the number one book on multifamily underwriting, The Definitive Guide to Underwriting Multifamily Acquisitions. He has written over 50 articles about underwriting, deal structures, and capital markets and hosts the Capital Spotlight podcast, which is focused on interviewing institutional investors.

Learn more about LSCRE:
www.lscre.com

Timestamps:
00:00:00 - Intro
00:01:41 - Distinguishing Yourself in the Marketing Automation Space
00:03:16 - The Role of Sales and Marketing in the Business
00:04:49 - Transitioning to Active Campaign
00:06:30 - The Importance of a CRM for Marketing
00:08:00 - Exploring the Features of Active Campaign
00:09:27 - The Power of Automation and Slack Notifications
00:11:01 - The Biggest Mistake in Marketing Campaigns
00:12:35 - The Tragedy of Investing and Never Using It
00:14:06 - The Importance of CRM in Sales and Business Growth
00:15:29 - Taking Action and Seeing Results
00:17:01 - The Importance of Resonating with Your Audience
00:18:31 - The Power of Automation and Text Messaging in Fundraising
00:20:06 - Getting Your Audience in Many Places
00:21:44 - The Importance of Building Relationships with Investors
00:23:10 - Building Relationships with Investors
00:24:40 - The Importance of Conversations and Automation
00:26:11 - The Value of Human Interaction
00:27:46 - The Journey to Success
00:29:20 - Success is a Marathon
00:30:49 - Honesty and Surrounding Yourself with Like-Minded People
00:32:18 - The Value of Short-Term Rentals in the Market