You Got to Fight for the Right to Delight – Chris How | Pixel Pioneers Bristol 2022

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You Got to Fight for the Right to Delight – Chris How | Pixel Pioneers Bristol 2022
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Delight is the currency of design. As creators of products and services, we add the most value for the people who use what we make by creating delight.

Delight. A word that is overused, misunderstood and under threat.

It is under threat from the very ways we approach our work. In this talk, I’ll go to battle with the four horsemen of the fast-approaching design apocalypse: lean; agile; analytics; and designOps.

The paradox of these practices is they should free up the time and energy for teams to tackle more interesting problems and create more exciting outputs. But the way these practices are often used by digital teams inadvertently stifles the very thing they set out to enable. We are in danger of creating more things that are meh! and fewer that are wow!

This talk will cover the nature of delight (with some surprising digital and non-digital examples). It will offer some practical tips on how you can add and measure delight in your designs. It will make a compelling case for delight and hopefully get you to join a design resistance movement to fight for the right to delight.
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Chris How

Chris is the head of experience design at Clearleft, an award-winning strategic digital design agency based in Brighton. He helps clients create meaningful audience-centred digital products and services through design leadership, strategic thinking, and robust research.

Chris is passionate about using design to improve people’s lives and transform organisations for the better. You can read more of his thoughts on creating standout digital products and services on the Clearleft website.
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Videos filmed and edited by Digital Medium: https://events.digital-medium.co.uk

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