Beyond Retail Transactions: Elevating Success Through Deep Customer Connections

In this fireside chat, facilitated by MACH Alliance at Shoptalk 2024, our team shares actionable insights and success stories that go beyond mere purchase transactions, emphasizing the pivotal role that profound customer connections play in achieving lasting success for retailers.

In this webcast, Brian Gilmore, EPAM’s Head of Growth for MACH in North America, highlights the necessity of consumer understanding while employing AI for internal initiatives and utilizing MACH architecture for flexibility and innovation. The talk also features insights from other EPAM retail leaders: Irina Yurevich, Head of CPG & Retail, North America, Preeti Shah, Senior Director of Retail Digital Engagement Strategy, and Linda Sasso, Head of MACH Platform Strategy & Growth for West Region, North America.

The discussion includes questions and answers to the following:

• How do you go about converting satisfied customers into delighted ones? Where do you start?
• How can brands and retailers get better and timelier with their content, and how AI is going to influence this dynamic?
• How are brands and retailers finding success in building strong brand loyalty?

Visit https://epa.ms/12ApGN to learn more.

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