Скачать или смотреть How Dealers Can Separate Real AI From The Hype – Amber Good | CDK

With artificial intelligence (AI) becoming one of the most talked-about topics in automotive retail, dealers are being bombarded with promises of next-gen tools that claim to revolutionize operations. But not all AI solutions are created equal. On this episode of Inside Automotive, CDK’s Product Marketing Lead Amber Good explains what truly defines a generative AI-powered solution, where it’s driving real value for dealers today, and how to vet providers before signing on the dotted line.

Good begins today’s conversation by noting that AI in dealerships is nothing new – tools like mining have used machine learning for years – but what’s changing is how AI interacts with customers. The shift from decision-tree automation to generative AI, she explains, is a game changer because it enables natural, human-like conversations that can recognize emotion, nuance, and intent.

CDK: https://www.cdkglobal.com/

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