Скачать или смотреть #45 AJ MORRIS — Long-Term Coaching, Building Trust & Playing the Long Game | RIR 0 Podcast

In this episode, I sit down with AJ Morris to talk about long-term thinking — in coaching, in business, and in life outside of bodybuilding.

AJ is one of the most respected figures in the natural bodybuilding world, not only because of his competitive success, but because of the standards he holds as a coach, athlete, and professional. This conversation goes far beyond training methods or contest prep and focuses on how to build something sustainable over years, not months.

We discuss:

-why podcasting is one of the most powerful tools for building trust as a coach
-how long-form content shapes your personal brand in ways social media never will
-maintaining high coaching standards as your business grows
-the importance of balance, perspective, and life outside the gym
-self-coaching, objectivity, and knowing when you need a second set of eyes
-goal setting, reflection, and thinking in terms of trajectory rather than position

This episode is for:

-coaches who want to build a serious, long-term brand
-athletes thinking beyond their next prep
-anyone who wants to approach bodybuilding — and life — with more clarity and intention

If you’re interested in coaching, mindset, and building something that actually lasts, this conversation will resonate.

👇 Timestamps and key topics are listed below.

00:00 Intro & coach–client context

02:20 AJ Morris on podcasting and early interviews

05:40 How podcasting builds confidence and credibility

09:30 Long-form content vs social media for building trust

14:10 Why people don’t buy coaching — they buy into a person

18:40 Life outside bodybuilding and avoiding burnout

23:30 Balance, relationships and becoming a better athlete

28:40 Staying all-in without losing perspective

34:50 Transition into self-coaching & assessment

38:08 Self-coaching and staying objective with your own physique

43:15 Emotions, feedback and why objectivity is difficult

48:10 Treating yourself like a real client (check-ins explained)

53:40 When and why even top coaches need a coach

59:20 Books, influences & learning outside bodybuilding

1:05:30 Goal setting, reflection and long-term trajectory

1:11:40 Living in the moment & final reflections

1:15:45 Closing words — “see you guys next year”


Resources & links:

Coaching & collaboration:

👉 https://kosmacoaching.com/

👉   / kosma_rduch  


Full podcast playlist:

👉   • ORGANIZACJA, RUTYNA I PRODUKTYWNOŚĆ / RIR ...  

🎙 All episodes avaible on Spotify:
https://open.spotify.com/show/1Pa8h9U...

Education & resources:

👉 J3 University (use code: KOSMA10)

https://j3university.com/education/le...