Скачать или смотреть GET REAL ATX | S1 Ep2 | From Five Way Friday to Boomtown: Rivers Pearce Musician & Digital Pioneer

In this conversation, Rivers Pearce shares his unique journey from a music career to becoming a key player in digital marketing, particularly in the real estate sector. He discusses his experiences at Boomtown, the challenges of lead obsession, and the importance of database marketing. Rivers emphasizes the need for agents to own their databases and adapt to the evolving landscape of real estate, driven by technology and AI. He offers insights into unified intelligence and the future of brokerage, encouraging new agents to build long-term relationships as a foundation for success.

Chapters

00:00 Introduction to Riverside and Digital Tools
02:04 Rivers Pierce: A Musical Journey
04:54 Transitioning from Music to Digital Marketing
07:41 The Art of Pitching and Performance
10:46 Inside Boomtown: Revolutionizing Real Estate Marketing
14:59 The Evolution of a Real Estate Platform
16:43 Navigating the Digital Marketing Landscape
18:38 The Rise of Lead Obsession
21:07 Shifting Focus: From Leads to Relationships
22:09 Database Marketing vs. Lead Generation
24:03 Building Sustainable Relationships with Homeowners
26:01 The Importance of Staying Engaged with Clients
26:20 Establishing Brand and Infrastructure for Success
26:27 Navigating Challenges in the Brokerage Space
26:58 Understanding Data's Role in Modern Brokerage
28:13 The Value of Data Management in Real Estate
29:37 The Shift Towards Data Ownership for Agents
30:58 Empowering Agents Through Database Ownership
33:21 The Cycle of Technology Adoption in Brokerage
34:43 Marketing Evolution in Real Estate
36:38 The Future of Data Execution in Real Estate
38:34 Simplifying Complex Problems in Marketing
40:30 Unified Intelligence and Data Management
43:04 The Evolution of Brokerage Models
46:38 Empowering Agents Through Data Ownership
51:27 Building Long-Term Relationships in Real Estate