SWOT & TOWS - An Introduction

Описание к видео SWOT & TOWS - An Introduction

When organisations enter into strategic planning, they often carry out relevant research and analyses. The SWOT & TOWS are useful tools to summarize, organize and generate possible strategic options. This video aims to give an introduction to the SWOT & TOWS by working through an example. The video is aimed at assisting marketing managment students in their learning process.

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