Скачать или смотреть How Carnegie Mellon University is Reimagining its Successful GivingCMUDay

Carnegie Mellon’s take on Giving Tuesday, #givingCMUday, has been an undisputed hit. Over the last five years, it has grown from raising $330,000 from 1,300 donors in 2016, to nearly $1 million from 4,600 today. In this webinar, GG+A’s Adrian Salmon and CMU’s Mary Ann McCollough talked through CMU’s plans to create the same energy, participation, and support for Giving Tuesday on Dec. 1, 2020 in a virtual world. “It’s all about the donors – creating opportunities – honoring the donor intent,” said Mary Ann about the key to their success.

In this webinar, “How Carnegie Mellon University is Re-imagining its Successful Giving Tuesday (#givingCMUday),” GG+A Vice President Adrian Salmon spoke with Mary Ann McCullough, Director of Annual Giving for Carnegie Mellon University, how her team is creating a virtual day that ignites the same spirit and participation as previous years. #givingCMUday has grown exponentially in the last five years, raising nearly $1M in 2019 from 4,600 donors. “It’s all about the donor – creating opportunities – honoring the donor intent,” said Mary Ann about the key to their success.
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0:00 Opening remarks
2:06 Campaign results. Giving CMUDay by the numbers
3:03 To what do you credit your Giving CMUDay financial success?
5:12 What are some of the fundraising challenges you face this year?
7:33 Can you share with us your process for evaluating success?
10:03 In light of the pandemic, how do you keep your constituents engaged in Giving CMUDay?
11:16 Tell us about the Giving CMUDay branding and messaging strategy?
14:30 How many matching gift challenges do you run on Giving CMUDay? What is the optimum number?
16:40 How do you communicate about the challenges that need help?
18:10 What is Plaid Palooza?
19:58 Without students on campus, what's next for Giving CMUDay?
23:50 What is the frequency of your email messaging? Are you concerned with your unsubscribe rate?
25:46 What are your top subject line tips?
26:48 What are the biggest challenges to Giving CMUDay you expect to face this year?
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