Скачать или смотреть What Is a Brand Now? | Kevin Perlmutter x MAC Reality Check

💡 “A brand is an individualized set of associations built from your collective exposure and experience.”
– Kevin Perlmutter, Author of Brand Desire

In this no-fluff conversation, Kevin Perlmutter joins MAC founder Jay Mandel to challenge outdated branding models and redefine what makes brands matter today.

They unpack:

🧠 What Limbic Sparks really are—and why emotional insight is more powerful than rational messaging

💔 How dirty data leads to bad decisions and broken trust

🎯 What CMOs must do to earn real influence

🍤 Why Red Lobster’s “boil bag” pivot might be smarter than it looks

🎵 And how brands like Ben & Jerry’s and Astronomer nailed emotional relevance

Whether you’re a brand strategist, CMO, or just tired of the BS in marketing—this is for you.

📘 Learn more about Kevin's book: https://branddesirebook.com
📖 Read the companion article: https://marketingaccountability.subst...
🌐 Join the MAC: https://marketingaccountability.subst...

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