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Episode 48: The Smartest Question I’ve Been Asked by a Prospective Client

Welcome along to episode 48 of Beyond the Clinic! In this episode, Sarah Almond Bushell dives into the smartest question she’s ever been asked by a prospective client: “What do you do for CPD?”

This powerful question could save you from choosing the wrong business mentor, wasting time, and feeling stuck with outdated advice. Sarah explains why CPD (Continuing Professional Development) is essential for business growth, how it keeps you ahead of the curve, and what she does to ensure she’s delivering the most up-to-date strategies for her clients.

Whether you’re a healthcare professional, entrepreneur, or small business owner, this episode will help you understand the importance of lifelong learning, staying ahead of fast-moving trends, and investing in the right kind of professional development.

What You’ll Learn in This Episode:

Why CPD is critical for business success.
The risks of relying on outdated strategies.
How social media and marketing have evolved.
Sarah’s personal approach to CPD, including mindset coaching and social media certifications.
How to find the right mentor who invests in their own learning.

Timestamps & Chapter Markers:
00:00 Welcome and Introduction
00:45 The Smartest Question: What Do You Do for CPD?
02:07 Why CPD Matters in Business Coaching
03:33 The Evolution of Social Media and Business
04:55 The Risks of Falling Behind Without CPD
07:00 Breaking Through Plateaus with CPD
08:37 Avoiding Wasted Time and Money on CPD
12:09 Behind the Scenes: Sarah’s CPD Practices
19:12 Social Media as a Long-Term Business Asset
31:00 Final Thoughts and Action Steps

Key Takeaways:

Lifelong learning isn’t just for clinicians—it’s essential for staying relevant in business.
Business moves fast—what worked last year might not work today.
The right CPD can help you break through plateaus and grow with confidence.
A mentor who prioritises their own learning is more likely to deliver results for you.

Resources Mentioned:

Mindset by Carol Dweck (audiobook Sarah’s revisiting)
Scorecard Marketing by Daniel Priestley
Podcasts Sarah loves: The Launch Lounge, Smart Passive Income, Inside Out Entrepreneur
Action Step:

Before hiring a coach or mentor, ask them: “What do you do for CPD?” This question could make all the difference in finding someone who’s truly invested in staying ahead and helping you succeed.

If you’re ready to take your business to the next level, let’s connect! Visit my website to find out how we can work together.

Next Episode Teaser:
Join me next time for an honest and vulnerable story about why I turned down a five-figure brand deal. It’s one you won’t want to miss!

#BusinessCPD, #LifelongLearning, #BusinessCoaching, #MarketingStrategies, #SocialMediaTips, #MindsetCoaching, #SmallBusinessGrowth, #EntrepreneurTips, #BeyondTheClinic, #SarahAlmondBushell

If you’re ready to grow your business and want a coach who prioritises lifelong learning, let’s connect. Visit my website: https://www.sarahalmondbushell.com/ to explore how we can work together. And don’t forget to join me for the next episode, where I’ll be sharing why I turned down a five-figure brand deal, an honest and vulnerable story you won’t want to miss. Until then, bye for now.
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