Скачать или смотреть Making Loyalty Social - EngageSciences

Presentation and interview from Richard Jones, CEO, EngageSciences and Olly Foot, Managing Director of MRM Meteorite.

Topics covered are:
1) How to profile a customer to identify valuable segments and target individual advocates based on their observed behaviour and preferences on interacting on social channels.
2) How to develop ongoing loyalty programs that recognise and reward customers for taking part in an array of campaign mechanics and for recruiting their friends.
3) How social data and loyalty data be used to cross-pollinate each other and boost the performance of other marketing channels.

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