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Peeling Back The Truth: The Dark History of Chiquita

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If you were to walk into a grocery store today in the United States and buy bananas, chances are that those bananas have an oval blue sticker with the Chiquita logo plastered on it. Most consumers, even the most environmentally and socially conscious, might find it at a surface level impossible to make connections between the historic enablement of oppressive systems and their fruity eating habits. Chiquita Brand International corporation, the world’s biggest banana firm, had previously been known as the United Fruit Company. The UFC was a U.S. company infamous in Latin America for it’s harmful involvement in regional politics, which it did in order to maintain its strategic monopoly in the highly profitable banana industry. The new marketing stunt is Chiquita’s latest attempt to endear itself to American families, following its previous sponsorship of Universal Pictures’ Despicable Me and Minions franchises In this video, We are discussing Peeling Back The Truth: The Dark History of Chiquita

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AGS: #chiquita #business #darkhistory
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