Episode 17: Darius Holley

Episode 17: Darius Holley

In this episode, we sit down with Darius Holley, a Virginia Beach native whose passion for fashion ignited at a young age. As a teenager, Holley launched his first brand, ALMGHT, which quickly gained a loyal following, starting at Tallwood High School and expanding throughout the 757 region. Over the years, ALMGHT became a mainstay in the local fashion scene, thanks to Holley’s dedication and keen sense of style.

After relocating to Miami, Holley embraced a new chapter, rebranding his label as Tonaal. With Tonaal, he seamlessly blends the boldness of streetwear with the elegance of luxury design, offering a range of products that includes bomber jackets, sunglasses, t-shirts, hoodies, and beanies—all infused with a distinct, signature aesthetic that resonates with his audience.

Now back in Virginia, Holley runs Tonaal’s flagship storefront in Norfolk’s vibrant Park Place/Ghent area, a dynamic neighborhood known for its rich culture and community. In this conversation, Holley shares insights into his entrepreneurial journey, the evolution of Tonaal, and what’s on the horizon for his growing brand.

Interview Conductor: @c.deloatch
Camera Operator: @flvcko.jr @ri.loaded
Producer: @ky.info
Location: @tonaalsportluxury