How Sonics & Drobnjak Started NBA Memes Back In 2000s | BN Archives

20 years ago the Seattle SuperSonics came out with a marketing campaign revolving around their back up center Predrag Drobnjak. Peja Drobnjak's SuperSonics seat sale featured at the time unusual & bizarre ads with the Serbian legend.

In this episode of BN Archives, Reinis Lacis speaks with Predrag, who gives his honest opinion about the Drobnjak's Manjaks campaign. Also, former Sonics communications and marketing specialist Mike Belrive reveals how these commercials & website dedicated to Drobnjak came to life.

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