What is a Behavioral Nudge?

Описание к видео What is a Behavioral Nudge?

The book Nudge by Richard Thaler and Cass Sunstein popularized a simpler, cheaper, and more scalable approach to behavior change compared to traditional methods. This video provides an easy introduction to the concept of a nudge, and offers some examples and applications for their use.

Contact:
Twitter - @BS_Toolkit
Email - [email protected]

Sources:

DellaVigna, S., & Linos, E. (2020). Rcts to scale: Comprehensive evidence from two nudge units (No. w27594). National Bureau of Economic Research.

Thaler, R. H., & Sunstein, C. R. (2009). Nudge: Improving decisions about health, wealth, and happiness. Penguin.

Комментарии

Информация по комментариям в разработке

Похожие видео