Скачать или смотреть E Mail Marketing vs Social Media Marketing

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0:00 Introduction
2:23 Importance and relevance in the digital landscape
3:25 Design limitations and mobile optimization challenges
4:23 Social media platforms and their unique characteristics
5:35 Choosing the right platforms for your target audience
6:14 Building relationships through email vs. building communities on social media
6:27 Real-time engagement and interactivity on social media
6:40 High conversion rates and ROI in email marketing
6:44 Varied conversion paths and attribution challenges in social media marketing
6:58 Cost considerations for email marketing (email service provider fees, design, etc.)
7:05 Advertising costs and budgeting in social media marketing
8:12 Case study 3: Behavioral triggers and lifecycle emails (SaaS)
8:37 Case study 3: Creating viral content and leveraging trends (food and beverage)
9:01 Case study 3: Customer feedback loops and social listening (hospitality)
9:32 2. Aligning the strategy with business goals and target audience