How Richard Branson is trying to save Virgin

Sir Richard Branson has cut a figure as a brash and rebellious impresario who took on big businesses with his larger-than-life personality, charm, and sheer guts. The Virgin Atlantic airline Branson started and grew from an industry underdog to a major international carrier is now at risk of collapsing. Branson's Virgin Group has several other businesses in industries that have all been hit hard by the coronavirus. His sparkling empire is taking hits on all sides from a global pandemic.

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