CrossFit - "The Founder's Views Part 1: The Affiliate Model" with Greg Glassman

In this special interview, CrossFit founder and CEO Greg Glassman talks about the CrossFit affiliate model—a model that's revolutionized the fitness world.

The CrossFit affiliate model completely changed the way young trainers operate and develop. As a CrossFit affiliate owner, trainers are in control of their own destiny and are not beholden to an owner who essentially charges them to use expensive bodybuilding equipment.

In a CrossFit affiliate, passionate young trainers are now afforded the opportunity to earn a professional wage while running their own business, and they receive the support of the greater community, as well as CrossFit itself. And CrossFit is fully committed to supporting each and every affiliate.

"This charter is now, as I see it, it's our covenant with the community, with the affiliates, to never avail ourselves off any opportunity or relationship that doesn't in the end ultimately serve their needs—their professional needs, their personal needs, their financial needs, their business needs," Glassman says.

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CrossFit is the world’s leading platform for improving health and performance. In the 20 years since its founding, CrossFit has grown from a garage gym in Santa Cruz, California, into the world’s most effective program for improving health and performance through nutrition and exercise. CrossFit is the world’s leading provider of accredited performance-based training courses and certifications and has more than 125,000 credentialed coaches across the world. The program can be modified to welcome people of all ages and abilities and millions of people have already experienced CrossFit’s transformational benefits in more than 13,000 affiliated gyms across 158 countries. CrossFit also directs the CrossFit Games season, beginning with the annual CrossFit Open, through which athletes at every level compete worldwide, and culminating in the CrossFit Games, where top athletes compete for the title of Fittest on Earth®.

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Learn more about the CrossFit Games → https://cf.games/games-learn-more

CrossFit® - Forging Elite Fitness®
The CrossFit Games® - The Sport of Fitness™ - The Fittest On Earth™