Скачать или смотреть How to Define Your Target Customer To Grow Your Business @MikeMarko1

How to Define Your Target Customer To Grow Your Business - https://www.mikemarko.com/how-to-defi...

Mike Marko
IM Consultant Services

Description
0:00 I am Mike, and I want to talk to you about target marketing. Now this is probably where people spend the least in my time but when I work with my clients this is the first thing we start off with the target market because it is probably one of the most important things we're trying to do marketing; especially if you're trying to do consulting or if you're trying to do a coaching or anything think that target market is extremely important to understand because without this knowing what the target market is and really narrowing it down any marketing everybody not be very successful. You need to talk to a very very particular audience. Reach out to them. It feels like it's more intimate and you have a better understanding what they're about. Your marketing approach you're going to find as you're in range you're trying you have trouble getting to that higher income is actually easier to bring to her and him we narrowed down a farther and narrow down and really tops of the trees or in certain audience because you're sure you have the expertise to be able to demand a higher income from that.

1:00 So things you might consider when you're doing target market versus stuff like age gender.

1:11 OK. There

1:12 was just a couple you know location. Are they living in urban or rural OK. Another example might be kind of house the home to the rents.

1:40 Just some more examples. OK do they have pets. Do they have kids.

01:47 They do they have.

1:50 What do they drive a car do they have an SUV or minivan. They drive the sports car.

1:59 Some other things is what magazines they read the kids how old the kids are what age range. Another thing here in the country. What country do they live in. Are you going there. I've talked to a very very sort of country where you talk to civic zip codes OK sometimes your demographic might be in zip codes and then you want to do is once you understand really boiled down everything you have about your target audience be as narrow as possible.

2:33 For instance if you're talking gender there's a different message different we communicate from time to men or women. So you really understanding really narrowed down as much as you can to sort of target audience. This is what the challenge that I'm with a lot of my clients is try to get them to narrow down his name as possible see really to the point where you really know who your target audience is when you're talking to them.

2:59 So it's kind of like that's just my hope. I send letters like having a target next because this is the target you're aiming for doesn't mean excluding everybody else. You're actually going to hit people outside that target. But your main focus is going to people inside here. And as it goes out you're going have less and less influence. But you shouldn't draw people away. I'm not going to say no to them. What you're really going to be taught is right here. Once you understand who that target is what are their pain points and what their pain points are and where to cover that and other video about pain points. But I want to think about what problems that your target is going to have that you could help solve. What list of problems. OK.

3:43 So focus in on your target market know who your target audience is and make sure that you that you know you really don't like a description of who they are and who you're going to be helping.

3:56 OK. And what industry was there into here. The big one here too. What industry are doing what where do they work. All those kind of things that really hone in on who that target audiences. OK.

4:10 Thank you very much. And look for it. See you in the next video Mike.

how to define your target customer

Contact me if you have questions:
Twitter:   / imconsultserv  
Skype: r.mike.marko
Facebook:   / imconsultantservices  
Phone: (513) 580-4598

https://www.MikeMarko.com
https://www.IMConsultantServices.com

   • How to Define Your Target Customer To Grow...  
   / @imconsultantservices  
   • Видео  
   / @shopify  

Video: Mike Marko - How to Define Your Target Customer To Grow Your Business