Obsolescência Programada

   / @atilaiamarino  

LINK ALURA: https://alura.tv/atila

O avanço tecnológico possibilitou o aumento na produção de bens de consumo, o que muitas vezes acaba barateando o processo e garantindo o poder de compra de grande parte da população. Mas o que acontece com a indústria quando todos os potenciais consumidores já compraram um determinado produto? No vídeo de hoje, Atila Iamarino explica como a obsolescência programada é usada até hoje para promover o consumo, garantir o lucro para o mercado e como essa prática pode impactar negativamente o ambiente ao promover o desperdício de recursos.

Roteiro e apresentação:
Atila Iamarino - Twitter @oatila
- Instagram @oatila

Consultoria Científica:
Roberto Takata

Direção e Produção:
Paloma Sato

Apoio de Produção de Conteúdo:
Marcelo K. Sato Caramelo: Instagram: @marceloksato

Composição de Imagens, Animação e Thumb:
Giulia Donadio: Instagram: @giulia_donadio

Edição:
Dener Yukio: Instagram: @dyukio

Referências:

Bulow, J. (1986). An Economic Theory of Planned Obsolescence. Quarterly Journal of Economics, 101(4), 729-749.

Cooper, T. (1994). The durability of consumer durables. Business Strategy and the Environment, 3(1), 23-30.

Cooper, T. (2004). Inadequate Life? Evidence of Consumer Attitudes to Product Obsolescence. Journal of Consumer Policy, 27, 421–449.

Friedel, R. (2013). Obsolescence: Origins and Outrages. Technology and Culture, 54(1), 167-169.

Hadhazy, A. (2016, June 12). It’s widely held that certain gadgets, cars and other tech have deliberately short lifespans, to make you shell out to replace them. What’s the reality? BBC Future.

Iizuka, T. (2007). An Empirical Analysis of Planned Obsolescence. Journal of Economy & Management Strategy, 16(1), 191-226.

Maitre-Ekern, E., & Dalhammar, C. (2016). Regulating Planned Obsolescence: A Review of Legal Approaches to Increase Product Durability and Reparability in Europe. RECIEL, 25(3), 378-394.

Mellal, M. A. (2020). Obsolescence – A review of the literature. Technology in Society, 63, 101347.

Paulinger, G., & Tröger, N. (2023). Incentives, Guarantees, Prohibitions? Consumer Policy Measures to Promote Sustainable Products and Their Support by Consumers. In M. Jonas, S. Nessel, & N. Tröger (Eds.), Repair, Do-It-Yourself and Circular Economy (pp. 111-132). Springer.

Prakash, S., Dehoust, G., Gsell, M., Schleicher, T., & Stamminger, R. (2016). Einfluss der Nutzungsdauer von Produkten auf ihre Umweltwirkung: Schaffung einer Informationsgrundlage und Entwicklung von Strategien gegen" Obsoleszenz “. Umweltbundesamt.

Rivera, J. L., & Lallmahomed, A. (2016). Environmental implications of planned obsolescence and product lifetime: a literature review. International Journal of Sustainable Engineering, 9(2), 119-129.

Tecchio, P., Ardente, F., & Mathieux, F. (2019). Understanding lifetimes and failure modes of defective washing machines and dishwashers. Journal of Cleaner Production, 215, 1112-1122.

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