Скачать или смотреть KAVE footwear x MELISSA - New sneakers from old shoes

REVOLUTIONARY FOOTWEAR RECYCLING IS NO LONGER JUST A MYTH!
WE BREAK THE MYTHS THAT SHABBY OLD SNEAKERS (AND SHOES) ARE WASTE. NO WAY! WE COLLECT
OLD KAVE SNEAKERS BACK FROM OUR CUSTOMERS AND USE THEM TO MAKE NEW ONES.
No material is waste. For a year now, we have been collecting worn old KAVE sneakers and using them as
secondary base material to make new ones. Recently, our concept was spotted by the Brazilian brand
Melissa whose surpluss plastic shoes present a recycling challenge which we accepted. Despite the
scepticism of experts in plastic processing, we invented the method to fuse two hitherto incompatible
materials: natural rubber and PVC

Video make by @strawberry production