Скачать или смотреть The Power of Algorithms | MIT Sloan

Algorithms and AI play an increasingly influential role in how we experience the world, the decisions we make, and our perception of reality. So how can marketers ensure that they’re using this technology responsibly?

Dr. Renée Richardson Gosline, a senior lecturer and research scientist at MIT Sloan School of Management, explores the key questions marketers should ask before implementing #algorithms to curate the consumer experience.

The Social Media Strategy: Creating Engagement, Insight, and Action online short course from MIT Sloan offers an in-depth look into the forces driving social media and how you can use them to reach your organization’s goals.

Drawing on Sinan Aral’s book, The Hype Machine, you’ll gain an understanding of the technologies and trends impacting the social media landscape, as well as the neurological and economic factors that shape human behavior.

6 weeks, entirely online.

View course:
https://www.getsmarter.com/products/m...

Learn more about marketing with MIT Sloan:
https://mit-online.getsmarter.com/pre...

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