What is a 'social media influencer'?

What does the English phrase ''social media influencer' mean? Improve your English vocabulary with this free 3-minute English language tutorial.

You'll find a free downloadable transcript on our website: http://www.bbc.co.uk/learningenglish/...

Neil is struggling to explain the meaning of the phrase ‘social media influencer’. Luckily Feifei can help him out. But why does Neil suddenly have a new business idea? And why is he growing a long moustache? Watch the programme to find out.

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