Most church leaders spend too much time on social media + do it backwards | Gear Up 3

Here’s the first thing you need to know about social media…

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📳 Social media = should lead them TO your site and not FROM your site (i.e., never send people to Facebook or YouTube).

(If you understand this, you’re ahead of 90+% of all other thought leaders.)



In Amplify we teach several reasons not to build your home base on social media (and we show you how to best use it). Here are a few reasons not to send people from your site to social media (see Amplify, pages 159f.):

❌ Reason 1, You don’t know where they’ll be sent next = social media platforms are free, and advertisers pay big money to lure people to different forms of content. This is how Facebook, YouTube, Instagram, etc. make their money.

❌ Reason 2, You— and your audience— are the commodity on social media = access to you is what’s begin sold.


❌ Reason 3, They will shut you down, throttle your posts, etc.— especially if you are religious = you won’t have access to your entire audience anyway (only 5% of your followers, on a good day, will see your posts).

❌ Reason 4, The platforms change, go away = they shut down, change algorithms, etc.

❌ Reason 5, Everyone demographic is on a different platform = meaning you will need to learn multiple platforms and communicate differently to reach everyone




For sure, use social media— but do it differently:

✅ Use a content calendar, to make it easy


✅ Fill that calendar (post every day) with some content, some “call to action,” some announcement, some inspirational…

✅ Integrate your social media with ALL of your messaging— email and in-person announcements and sermons and everything else

✅ Use social media to drive people to your site

✅ Remember, email is more valuable than social media



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Gear Up course = https://www.amplifyonline.info/GU

How we can help your church = https://www.amplifyonline.info/CH

How we can help your non-profit = https://www.amplifyonline.info/501c3

Schedule a non-sales call = https://www.amplifyonline.info/talk

Blog video = Stop sending people away from your website = https://www.amplifyonline.info/blog/stop