Скачать или смотреть Building Brands for a Better Future Without Compromising the Now | Challenger Brands

Sustainability is no longer just a buzzword—it’s a business imperative. In this episode of Challenger Brands, we go beyond the hype and into the real strategies that turn sustainability into long-term value for your brand and bottom line.

Our guest, Munir Merali—sustainability thought leader and CEO of Samena Management Consultancies—breaks down what sustainability really means for small and medium-sized businesses. From waste reduction and energy innovation to supply chain strategy and societal impact, Munir shares practical insights and examples that any entrepreneur can apply today.

You’ll learn:

The 3 core pillars of sustainability every business must understand

Why sustainability isn’t an expense—it’s an ROI driver

How to align with UAE Vision 2031 and the future of regulation

Simple ways to audit your operations for environmental and financial wins

What to avoid (hint: greenwashing) and how to build authentic impact

Whether you’re building your first sustainability policy or ready to level up your ESG strategy, this episode will challenge how you think—and help you lead with purpose, profitability, and long-term value.

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