Скачать или смотреть How ID Fresh Built a ₹400 Cr Business from a 60 Sq Ft Kitchen

In this video, we dive deep into the inspiring journey of iD Fresh Food—a brand that started in a tiny 60 sq ft kitchen in Bengaluru with just ₹25,000, and today, it's a household name across India and beyond.

Founded by PC Musthafa and his cousins, iD Fresh’s story is not just about idli-dosa batter—it’s about hustle, innovation, and the power of staying true to quality. From selling 100 packets a day (and barely 10 getting sold) to building a controlled fermentation system after a batter blast, this startup faced it all—and came out stronger.

This video is packed with entrepreneurial lessons, challenges they overcame, and how a clear vision can create a revolution in the Indian food industry. If you’re into startup stories, business inspiration, or want to know how small ideas can become big brands—this one’s for you.

Watch till the end to see how they scaled from local stores to 30,000+ outlets and built a brand Indians trust.

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