Скачать или смотреть How to Talk to the Public About Aid: Devex Pro Briefing

Public support for foreign aid is crumbling – and the way we talk about it is a major factor.

The team at Devex sat down with Patrick Flynn, Data Journalist at Focaldata, to analyse the findings of their recent multi-country study on public opinion toward Overseas Development Assistance (ODA).

Key Takeaways You'll Learn:

Polarisation Crisis: Discover how political polarisation is impacting aid and why support is collapsing among key groups.

Messaging Matters: Which terms resonate most with the public and why focusing on basic human needs like water, food, and healthcare is the best strategy.

Trust Gap: Who the public actually trusts to deliver aid – and how the skepticism toward billionaires and politicians compares to NGOs.

The Way Forward: Data-backed strategies for the aid sector to depoliticise their message, counter "zero-sum" thinking, and rebuild long-term public support.

Watch now to arm your communications strategy with data!

Guests:

Patrick Flynn, Data Journalist, Focaldata

Elissa Miolene, Global Development Reporter, Devex