Скачать или смотреть PWT 001: Ad Traffic to Shopify or Amazon?

In this episode, Alex andCameron from Bare Bones unpack a deep advertising question. Is it better to let customers buy on Shopify or on Amazon?

What happens when traditional attribution breaks down in an omnichannel world? They dig into how Meta spend is driving Amazon growth, why repeat purchases are rarely returning to Shopify, and how convenience, marketplaces, and consumer behavior are reshaping their DTC strategy.

Together, they walk through real data, regression analysis, and live hypotheses to answer a core operator question: how do you confidently scale paid media when the value shows up somewhere else? The conversation covers sustainable growth, buy-more-save-more offers, omni-channel LTV, and practical “nibble tests” brands can run to validate big strategic bets without perfect attribution.

If you’re selling across Shopify, Amazon, retail, or all three, this episode is a masterclass in thinking beyond last-click and operating with confidence in a messy data world.

Timestamps:

01:00 – Why this conversation exists and thinking bigger than CRO
02:30 – What should determine what you test next
03:10 – Meta spend goes up, Shopify stays flat, Amazon explodes
04:05 – Regression analysis: Meta to Amazon with a 14-day lag
05:26 – Strategic pressures beyond ads and attribution
06:33 – Building community-based funnels instead of broad messaging
08:48 – Trusting Meta’s algorithm and why that’s terrifying
09:53 – Black Friday strategy and why Bare Bones skipped BFCM
11:53 – Buy More Save More vs percentage discounts
14:26 – Always-on offers and why Cyber Monday still crushed
17:19 – Defining the King KPIs net contribution over ROAS
19:22 – Growth rate seasonality and scaling without inefficiency
21:47 – Why Meta CAC rises but Amazon revenue follows
24:00 – Omni-channel reality and the myth of clean attribution
26:45 – Are people bouncing or just buying elsewhere
28:36 – Introducing nibble tests instead of perfect answers
32:02 – Instagram profile test Amazon wins 3 to 1
35:01 – Convenience as the real competitive advantage
39:26 – Testing dual Add to Cart Shopify vs Amazon
40:32 – Survey results 100 percent repurchase off site
43:17 – Tracking Amazon attribution and omni-channel LTV
46:36 – Going deeper on fewer channels not wider
47:50 – What if Amazon becomes the top of funnel
50:02 – Next tests communities offers and optimization paths
52:24 – The operator mindset vs growth at all costs
53:44 – Why experimentation never actually ends