The Most Effective End of Year Fundraising Campaigns for Your Non-profit

The festive season is here, and everybody is psyched to have merry times with their loved ones. The last few months of the year instill confidence in each of us. Festive gatherings and time with relatives and friends help us realign with what matters most and plan for the new year ahead.

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This is why numerous such individuals like donating to their preferred charities over the holiday season. Generosity is at an all-time high, and individuals are searching for ways to help their neighborhoods.

Therefore, the end-of-year fundraising campaigns for your non-profits are one of the most anticipated activities of the year.

Since December accounts for 30% of all yearly charitable gifts, the end-of-year fundraising push is a critical opportunity to interact with supporters and collect vital fundraising funds for your non-profit. And one of the effective ways is using direct Mail that we will mention several times to implement it.

Thankfully, we can help you with direct mail campaigns at Giving Mail. Our staff at GivingMail has over 70 years of fundraising expertise, having worked with dozens of the world’s most well-known organizations to raise millions of dollars. That’s why we’ve put together this handy guide to help you generate greater outcomes and build stronger relationships with your end-of-the-year fundraisers.

On the other hand, end-of-year donations might catch non-profits off guard if you don’t plan. This is why, to run an effective campaign, you must begin planning early.

Many options will appeal to you if you want to raise donations, engage new contributors, or generate excitement around your group with a campaign that lasts until the end of the year.

Without further ado, let’s look at some of the most effective year-end fundraising ideas to help you generate more funds and build deeper relationships. But before we get into that, here are some of the things you need to cover before setting up the year-end fundraising ideas to be highlighted later on:

00:00 The Most Effective End of Year Fundraising Campaigns for Your Non-profit
01:44 Plan Your Campaign Ahead of Time
02:22 Examine Previous Fundraising Efforts
03:38 Organize Your Donors Into Groups
04:27 Involve Your Supporters in Your Work by Offering Outreach Programs
04:58 Make a SMART Campaign Objective
05:53 Integrate Text Donations into Your Strategy
06:42 Leave The Heavy Lifting to Technology
07:34 Discover How to Craft a Practical End-of-year Appeal

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