dentsu at Cannes Lions 2024: The Power Of The Industry For Impact

As populations around the world increasingly feel the impacts of the climate crisis, it’s clear that more urgent action is needed to ensure a just, sustainable, and inclusive future for all. The advertising industry is uniquely placed to support with this transition and grow the demand for a lower carbon economy. However, this currently isn’t the default for the industry, despite growing stakeholder expectations, particularly from consumers who want and expect brands to help them be more sustainable.

This session focuses on the opportunity to understand how agencies and brands can better work together to achieve collective impact and best practice to overcome common barriers.

Speakers:

Jessica Tamsedge
dentsu Creative, CEO UK

Olya Diachuk
Data Driven Media Director, Heineken

Seb Munden
Chair, Ad Net Zero

Jordan Hunter-Powell
Head of Global Campaigns and Stakeholder Engagement, dentsu (Moderator)