From Popcorn to Cricket: How PVR INOX is Bowling Over Competition with Strategic Screenings?

Описание к видео From Popcorn to Cricket: How PVR INOX is Bowling Over Competition with Strategic Screenings?

PVR INOX Ltd has partnered with Star Sports Network to live screen the ICC Men’s T20 World Cup 2024 in India. This collaboration will allow PVR INOX to show all India matches during the league stage, Super 8s, semi-finals, and final in over 121 cinemas across more than 45 cities, including major metros and tier-2 and tier-3 cities. The initiative aims to enhance the viewing experience using advanced cinematic technology.

The question stands - how far is this aimed at?



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