Porter's 5 Forces: Bargaining Power of Buyers

One of the five competitive forces that affects the profitability of an industry is the bargaining power of buyers. If buyers have strong bargaining power, they can pressure firms to lower prices, increase quality, or provide additional services.

Buyers are most powerful when they are highly concentrated, purchase in large volume, have low switching costs, possess full information, and have the ability to manufacture the product themselves (backward integration).—
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