Understanding the Digital Consumer: How Behaviors Drive Strategy

Описание к видео Understanding the Digital Consumer: How Behaviors Drive Strategy

In this webinar with Columbia Business School Executive Education faculty David Rogers, learn the five core behaviors that drive today’s digital consumer trends and how leading marketers tap into these behaviors to fuel customer acquisition, satisfaction, and the digital advocacy that drives growth in a connected world.

Learn more about this topic in the following Executive Education online program at Columbia Business School:
https://www8.gsb.columbia.edu/execed/...

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