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Daily video: 30

Description:

In this video, I break down essential copywriting strategies for writing high-converting long-form and short-form copy. Whether you want to learn direct response copywriting, craft compelling headlines, or build your copywriting portfolio, this tutorial covers it all.

We cover multiple copy styles: email copywriting, ad copy, landing page copywriting, and social media copywriting. Learn proven formulas like AIDA and PAS to increase your conversion rates and write copy that sells.

This guide is perfect for beginners and freelancers interested in sales page copywriting, storytelling in copywriting, and mastering the entire copywriting process.

I also dive into AI copywriting tools like ChatGPT and share client outreach methods to help you land your first or next copywriting client. Topics include cold email copywriting, LinkedIn pitching, and outreach strategies that help you reach consistent $10k/month freelance income.

For inspiration, I draw from legendary copywriters like Gary Halbert, Gary Bencivenga, Dan Kennedy, David Ogilvy, Eugene Schwartz, and Joe Sugarman — the pioneers of persuasive writing and direct response.

Modern marketing leaders such as Alex Hormozi, (wow he's good) Charlie Morgan, (like his stuff) Russell Brunson, (funnel legend )and Frank Kern build on these foundations for today’s platforms. Copywriters like Justin Goff, Stefan Georgi, (I've heard his sales letters are good) Joanna Wiebe, Alex Cattoni, (I'm on her email list) Rich Schefren, and Ben Settle offer unique approaches for turning cold traffic into paying customers.

I also know about current creators and compare and contrast my opinions with the likes of Tyson 4D, (isn't he the most popular?) Cardinal Mason, KJ Rainey, and Kyle Milligan, (really like his stuff) plus channels like Copy Squad and Copy That! that analyze copy in real time.

Other influential voices I watch for fresh ideas are Daniel Throssell, (read his emails everyday) Laura Belgray, Chris Orzechowski, (some good stuff there) Ian Stanley, and Matt Furey, known for their humor, emotional storytelling, and aggressive sales tactics.

If you’re struggling with freelance client outreach, I share tested scripts and playbooks for cold DMs, email templates, and follow-up sequences that actually get responses without feeling spammy. Learn how to pitch your value, build simple funnels, and grow your copywriting business from zero to steady income.

Whether you want to close your first deal, freelance full-time, or build a scalable copywriting career, this video is your step-by-step guide.

If you find this content useful, hit like and subscribe for more on copywriting mastery, client-getting strategies, and business growth. Comment your biggest outreach challenge or question — I read every comment and love helping this community succeed!