Скачать или смотреть Welcome to VML Open Lab

Hi, I'm Peter J Polack MD,   founder of the Visionary Marketing Lab,  and I want to personally welcome you to   the VML Open Lab, our free community space for forward thinking, ophthalmology marketing professionals.  If you're here, it means you already see what's coming. That marketing in eyecare is changing fast.

  Budgets are tighter, expectations are higher, and AI is rewriting the rules of how we communicate with patients.  The good news is you don't have to figure it out alone.

  As a member of VML Open Lab, you'll get these things right away:

First, a monthly AAO Implementation Plan, a comprehensive marketing strategy based on the academy's monthly awareness campaigns where we provide you with audience analysis, a work breakdown structure and launch plan, asset production guidelines, sample content for blog posts, emails and social media, and an implementation timeline with recommended key metrics. 

Second, access to our Ultimate Ophthalmic Marketing Guide, the online version of our Amazon bestseller, updated in real time. 

Next our AI Ophtho Marketing Tools Digest weekly email with short reviews of AI-augmented and digital marketing tools to help boost your productivity.  And last but not least, as a member, you'll be notified as soon as we drop a new post on our blog, Better Ophtho Marketing, where we share practical examples, frameworks, and real world tactics that you can start using immediately in your own campaigns.

  Think of Open Lab as your launchpad.  A place to stay informed, get inspired, and start experimenting with smarter AI enabled marketing ideas. And if you find yourself wanting to go further,   to connect directly with other marketing   directors, swap campaigns,   access our AI prompt libraries,   marketing director playbooks   and courses, and join live workshops,   that's what the VML community,  our paid membership is for.

It's a private collaborative space where we turn ideas into execution and give independent practices the marketing leverage they need to stay competitive.  For now, take a look around VML Open Lab, explore the blog, read the latest strategy brief, and join the movement to keep independent practices practicing independently.

I'm glad you're here. I think once you see what's possible, you'll want to get more involved with us in the community. Welcome to the Visionary Marketing Lab. Let's get to work.