Shorthorn Cattle | The American Rancher

This fall, the American Shorthorn Association is launching a new program called “Shorthorn Beef – Locally Raised.” Its goal is to help producers of Shorthorn cattle market high-quality beef to local consumers. If you’re interested in participating, visit ASA’s website or Facebook page for more information. There’s no doubt, it will create new opportunities for both rural and urban Americans.

Since 1872, the Shorthorn has improved herds and made farms and ranches across the country more competitive. But the breed’s contribution goes beyond its historical legacy. Today, Shorthorn cattle contribute traits that matter, like docility, maternal excellence, feedlot performance and superior beef quality. It’s the perfect match to crossbreed with Angus and other British-based cattle. Gentle. Quiet. Easy to handle. The Shorthorn is the ideal, family-centric breed. For cattlemen set on doing business for the long haul, Shorthorns are the answer. With a foundation based on sustainability, their gentle nature, calving ease and maternal traits make them easy keepers. Research shows they add longevity to herds with females lasting a year longer when compared to other breeds. Shorthorns boost heterosis too, without losing gain, feedlot performance or carcass quality.

Learn more about the Shorthorns here: https://shorthorn.org/

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