Скачать или смотреть Asking for a friend: What is brand suitability?

How does the placement of advertising messages affect the campaign's overall success? In this episode of Asking for a Friend, Michael Mendoza, global digital marketing director at Pernod Ricard, explains brand suitability, and how context is as important as content. https://bit.ly/43kDVzQ

Want to watch more Asking For a Friend episodes? Find them all here: https://bit.ly/3OnCVqE

____________

Each week, The Current gives you the most critical innovations in advertising are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/445EVcH