Скачать или смотреть How to Talk to Teens About Video Influencers

Why are influencers so powerful with teens? Dr. Rachel Barr, chair of the Department of Psychology at Georgetown University, and Dr. Jacqueline Nesi, assistant professor of psychiatry at Brown University, explain the appeal—relatability, social currency, authenticity—and shares how to help teens become savvy critics who can spot manipulation and sponsored video content.

In this video, you'll discover:
00:00 Introduction
00:37 Why many teens (and adults!) don't realize influencer video content is often paid advertising
00:55 How to discuss authenticity: "Do you think this influencer is being real? Why or why not?"
01:15 Questions that position teens as experts: "Why do you think people their age watch this creator?"
01:51 How to frame conversations as you and your teen vs. the challenge (not you vs. them)

Learn why helping teens understand the business model empowers them to evaluate credibility and reliability on their own. Discover the power of asking: "What do YOU want from your media?" rather than letting algorithms and influencers dictate their journey.

Perfect for parents of teenagers, educators, and anyone working with adolescents navigating today's digital landscape.

This video is part of our series on supporting teens’ healthy video-viewing habits, created with funding support from YouTube. Visit https://healthyviewing.apa.org/ to learn more.
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