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Should you be making web funnels for your mobile apps?

In this episode of Growth Masterminds, host John Koetsier chats with Igor Lyubimov, CEO of web2wave about the benefits of web funnels for mobile apps.

Igor explains how web funnels can significantly improve app revenue through better conversions, higher lifetime value (LTV), and more efficient marketing strategies. They dive into the intricacies of setting up effective web funnels, optimizing them for different app categories, and the role of platforms like Meta in achieving these goals.

Igor also highlights the common pitfalls and best practices in creating high-converting web funnels.

00:00 Introduction to Web Funnels
01:01 Understanding the Benefits of Web Funnels
02:02 Challenges and Solutions in Web Funnels
03:51 Optimizing Marketing and Attribution
07:51 Expanding Revenue Opportunities
13:17 Practical Tips for Small Startups
16:26 The Role of Meta in Web Funnels
21:16 Connecting Web to Mobile
26:56 Key Features of a Good Web Funnel
35:20 Exploring Different Verticals
39:10 Conclusion and Final Thoughts