Magazine B 16th Issue: AESOP

We thought about the evolved form of magazine. Magazine B (magazine-b.com), a synesthetic media talks about brands is the result of this effort, and the films contains it's each issue's making progress. Pairing up with each other, the magazine and these films shows the alternative form of media that progressed as a completed form of "brand."
In 16th issue, B presents Australian cosmetic brand, Aesop.
About Aesop:
Aesop was established in 1987 by then an owner of a beauty salon, Dennis Paphitis in quest for superlative beauty products.
Defying conventional wisdom in marketing and branding, Aesop has been demonstrating solid performance in establishing its own brand by showing its near-stubbornness in maintaining its taste and uniqueness.
Thus the Australian cosmetic brand has set itself apart from other competing cosmetic brands in the midst of fierce competition.
Original music: Rays by Wolfram Gruss