From Zero to Hero: Building the 3:2:2 Method with Charley's Expertise

Are you ready to learn how to build the 3:2:2 Method in a live ad account?
Look no further because I'm Charley, I invented the 3:2:2 Method, and I'm here to guide you through the process, step-by-step. I'll share my screen and show you every single step of the way inside my ad account.

Before we start, we need three things: 3 creatives, 2 primary texts, and 2 headlines. And if you want to take it to the next level, I'll even show you how to use AI to create killer copy based on Google search volume, and competition in the space.

Don't miss out on this exciting opportunity to up your ad game.

Let's get started!

Resources
► Education Resources
The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink
Disrupter School & Private Community (Trial for $100): https://bit.ly/DisrupterSchoolEnroll
Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup

► Work with me directly
Book a Consulting Call: https://bit.ly/DisrupterConsulting

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► Connect With Me On Other Platforms
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LinkedIn:   / charleytichenoriv  

Chapters
00:00 Charley's 3:2:2 Method: The Only Ad-Building Strategy You Need
01:17 The Foolproof Ad Building Method: Charley's 3:2:2 Method Revealed
03:16 Maximize Your Ad Efficiency with Dynamic Creative and Charley's 3:2:2 Method

Are you ready for a thrilling Facebook ad campaign setup?
In this campaign, we're about to add a second dynamic creative test to drive even better results! Even though our first dynamic creative is already delivering fantastic results, we're always pushing for more. So we're running a new test to see if we can improve the overall blended efficiency of our campaign.

Let's dive in! Our new ad set will be named in a way that designates the concept, for easy analysis from any team member at a glance. We're going to use dynamic creative at the ad set level, and for our targeting, we're not selecting any. We also won't ever use manual placements. We want Facebook to use all their tools, and all the opportunity we're giving them, to give our audience the best possible experience and get them earlier in the feed for a lower cost.

Remember, Facebook is our business partner, and we're working together to achieve great things. Don't micromanage the machine, or you'll get worse results. So let's trust in Facebook's machine learning and get ready for some amazing results! I want to encourage you to trust in Facebook's algorithms. It really is the single greatest tool in the history of humanity to amplify a business model. LEAN INTO IT!


For this to work, we NEED to leverage Facebook's dynamic creative option at the ad set level and allow Facebook's A.I. to do the heavy lifting.

Okay, now let's get into the weeds and create the single most effective Facebook ads possible, using dynamic creative to leverage Facebook's machine learning and artificial intelligence. Here's a step-by-step guide:

1. Go to the ad level in Facebook Ads Manager and keep the ad name the same as the ad set.
2. Turn on the Ad Preview to see what it looks like while you're creating it.
3. Ensure that you have selected the right Facebook page and Instagram account as your creative source.
4. Select 3 creatives that have the same business objective and target the same audience to ensure that your ads complement each other.
5. Prepare the ad copy you want to use, 2 Headlines & 2 sets of Copy
6. Add a Primary Text option and copy and paste the next piece of ad copy.
7. Add a Headline option and copy and paste your headline into the appropriate field.
8. Add your website URL where you want users to go when they click on your ad.
9. Don't use a description, as it doesn't show up for most people and only creates more variations of your ad, which makes you less efficient.

Ad Set Setup Recap
1. Use broad targeting instead of excluding good people from seeing your ads.
2. Use dynamic creative to leverage Facebook's machine learning and AI to deliver the best possible experience for users.
3. Measure the impact your ads have on your campaign as a whole, rather than just the success of individual ad assets.
4. Run your entire ad account using these strategies for optimal results.

I can't emphasize enough, the importance of letting Facebook's machine learning and AI do the heavy lifting when it comes to delivering effective ads to your target audience. By creating complementary ads with the same business objective and leveraging dynamic creative, you can ensure that your ads never fatigue and only appreciate over time. By following these steps, you can build effective, money-making ads on Facebook.