Скачать или смотреть Reason x Tapcart: How Reason Launched a Mobile App for BFCM and Sleighed their Holiday Sales

Reason Launched a Mobile App for Black Friday. The result? 7.5x higher orders per session

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While business stakes are high during the holiday shopping season, Reason had zero concerns about launching a mobile app. “We see it as an addition, not a replacement, to our website. You can’t just have one or the other. We weren’t worried about diluting attention away from the website because they work in sync.” Because they positioned their app as a new, additional marketing strategy during Black Friday, they didn’t simply replace their sales goals with another one. Instead, the cumulative effect was that their conversion rate increased by 41%.