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The company was founded in 2003 by two Silicon Valley engineers Martin Eberhard and Marc Tarpenning, who wanted to prove that "electric vehicles can be better, quicker and more fun to drive than gasoline cars.
Tesla was officially incorporated in 2003 with the goal of inventing an electric car that was powerful, beautiful, and with zero emissions. From 2004 to 2008, Tesla grew substantially and developed its first automobile, The Roadster. In 2008, Musk became the company’s CEO and product architect, positions he still holds as of March 2022. That same year, Tesla released its first automobile, the Roadster sports car.
Tesla, as part of its secret to success, continues to focus on creating electric cars and making electric vehicle (EV) powertrain systems and components.

In this video we will discuss about the strategies that Tesla used to outperform it's competitors.