Скачать или смотреть 3 SEO Tips for Small Business Owners in 2024

Hi everyone! If you're running a business and want to be found by potential customers, this video is for you. Kevin from the Online Visibility Agency shares three important SEO tips that will help small business owners improve their visibility online.

1. Focus on Local SEO
Local SEO is vital, especially if your business serves a specific area. You want to make sure people in your local area can easily find you. The idea is to target location-based keywords. For example, instead of just saying "dog trainer," include your location: "dog trainer in Romford" or "osteopath in Basildon."

This simple adjustment can make all the difference in connecting with potential customers who are searching for services in their area.

You can also make sure your business shows up in local search results by optimising your Google My Business profile. Adding your location and services to this profile boosts your visibility.

2. Regularly Update Your Content
Search engines favour fresh, updated content. It’s not enough to create a website and leave it untouched for months. Google considers websites with no updates for over three months as abandoned.

So, make it a habit to post regular updates—whether that's adding new blog posts or refreshing service pages. This keeps your website relevant and encourages search engines to rank you higher. Just be sure the updates are meaningful. Avoid tweaking minor things like a single word here and there without adding value.

If you’re short on time, consider using a content supply agency to handle this for you.

3. Make Your Website Mobile-Friendly
We live in a mobile-first world, and search engines know this. People are constantly on the go and using their phones to browse, so it’s crucial your website works well on mobile devices.

If your site isn’t optimised for mobile, search engines won’t rank it as highly. Google and others will check if your website provides a good mobile experience. If it doesn't, they may stop considering your site for relevant searches.

So, make sure your site looks good and works smoothly on both mobile and tablet devices. Even if your primary audience is corporate clients, search engines won’t make exceptions for a poor mobile experience.

Key Takeaways
Focus on local SEO: Include location-based keywords to help local customers find you.
Update your content regularly: Meaningful updates ensure search engines continue to rank your site.
Ensure your site is mobile-friendly: A good mobile experience is critical for search engine rankings.
These tips are easy to implement and can make a real difference in your visibility online. Thanks for watching, and remember to apply these SEO strategies in your business!

About The Online Visibility Academy

A Digital Marketing Agency set up and run by Sarah & Kevin Arrow
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