Скачать или смотреть How to Build Trust With Authentic B2B Content w/ Benjamin Gredeson

𝐖𝐚𝐧𝐭 𝐭𝐨 𝐤𝐧𝐨𝐰 𝐡𝐨𝐰 𝐲𝐨𝐮𝐫 𝐞𝐦𝐩𝐥𝐨𝐲𝐞𝐞 𝐚𝐝𝐯𝐨𝐜𝐚𝐜𝐲 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐫𝐞𝐚𝐥𝐥𝐲 𝐬𝐭𝐚𝐜𝐤𝐬 𝐮𝐩?
Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors here: https://dsmn8.org/4nCUVMF

Unlock the power of authentic employee advocacy and drive real B2B influence with global employer brand strategist Benjamin Gredeson. In this episode, Benjamin shares his proven strategies for gaining senior leadership buy-in, fostering a culture of sharing, and creating impactful content that cuts through the noise. Discover how to transform your B2B social strategy and empower your employees to become your most trusted advocates.

Ready to elevate your employee advocacy? Download the World's Biggest Employee Advocacy Study for free and discover data-backed insights to supercharge your program: https://dsmn8.org/3KCX2Bx

Benjamin, a seasoned global employer brand and culture strategist, offers unparalleled insights from leading employee advocacy programs across diverse industries. He emphasizes that successful B2B marketing and social strategy hinge on human connection, not just polished corporate messaging. Learn why overcoming leaders' fear of social media can unlock immense momentum and how to build a thriving advocacy culture that goes beyond traditional incentives.

This episode is a must-listen for senior marketers, employer brand leaders, and social media managers seeking to amplify their influence and harness the authentic voices within their organizations.

Key Takeaways:
Senior Leadership Buy-in: Overcome leaders' social media hesitancy with one-on-one coaching and demonstrating professional gains.

Authentic Content Wins: Discover why imperfect, real employee-generated content fosters trust and engagement more than polished corporate messages.

Peer-to-Peer Influence: Leverage new hires and internal champions to create a cascading effect of social adoption and activity.

Culture Over Rewards: Build lasting advocacy through a sense of belonging and pride, using incentives like exclusive events and merch, not just bonuses.

Strategic Localization: Tailor content and channel selection to cultural nuances for maximum regional impact, moving beyond a one-size-fits-all global approach.

Timestamps:
0:00 – Introduction: Meet Benjamin Gredeson
3:15 – Gaining Senior Leadership Buy-In for Social Media
9:30 – Overcoming the Fear of Being "Bad" at Social
13:45 – The Power of Peer-to-Peer Influence in Advocacy
17:10 – Tailoring Content for Diverse Employee Advocates
20:50 – Why Authentic, Imperfect Content Beats Polish
25:10 – Employee Advocacy as a Culture, Not a Campaign
29:20 – Incentives, Merch, and Building Community Pride
32:15 – Benjamin's Current Projects & Final Thoughts

Resources:

We're working on the 2026 Employee Advocacy Benchmark Report and want to ensure it addresses the challenges you're facing. To understand your biggest challenges, we'd love for you to contribute to the report. It takes just 6-7 minutes to complete the survey, and you'll have the chance to be quoted in the final report: https://dsmn8.org/3KLI1xc.

The Three C's of Employee Advocacy: https://dsmn8.org/3KuKPPs

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