How A24 Built Its Own Fandom & Saved Indie Film

A24 has become known for producing deep, introspective indie films that feel different from Hollywood’s usual fare, and in turn has developed its own set of fans that are hype to watch whatever they put out next. It’s pretty unique for a film production company to gain such a large and loyal fanbase, so what exactly is it that makes A24 A24? As well as acquiring a cult status in and of itself, several of its films — Ari Aster’s Hereditary, Alex Garland’s Ex Machina, and The Daniels’ Everything, Everywhere, All At Once — have gained that level of acclaim on their own. So, what’s their secret? And what are they doing that other production companies could or should be doing to give us a healthier, more diverse, and more interesting mainstream cinematic landscape?

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CHAPTERS
00:00 What makes A24... A24?
01:22 The flawed protagonists
04:51 A horror renaissance
08:27 New voices: directors & actors
11:56 How A24 saved indies

CREDITS
Executive Producers: Debra Minoff & Susannah McCullough
Chief Creative Director: Susannah McCullough
Associate Producer: Tyler Allen
Writer: Harry Harris
Narrator: Kayah Franklin
Video Editor: Tyler Allen