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0:00 Introduction to "Predictable Irrationality"
0:13 Unveiling Hidden Psychological Factors in Business Decisions
0:26 Breaking Down Fascinating Principles in the Book
0:34 Understanding Relativity in Decision Making
0:48 Understanding Consumer Pricing Strategies
0:58 Consumer Behavior in Pricing Choices
1:11 The Business Elite and Unnecessary Luxuries
1:22 Introduction to Core Basics
1:31 Consumer Behavior and Pricing Strategies
1:44 Understanding Price Anchoring in Marketing
1:51 Understanding Consumer Desire and Product Structuring
2:03 How Marketers Use Decoy Products
2:16 The Psychological Impact of Free Pricing
2:33 The Impact of Pricing Strategies on Sales in France
2:44 Effects of Free Museum Passes on Visitor Experience
3:09 How "Free" Can Distort Human Behavior
3:20 The Psychology of Free: Why People Love Free Offers
3:30 Understanding the Preferences of Wealthy Clients
3:40 The Luxury Lifestyle Choices
3:51 The Impact of Expectations on Reality
4:04 Blind Taste Test: Coca-Cola vs Pepsi Preferences
4:15 The Science Behind Coke vs. Pepsi Taste Test
4:24 Neurological Responses in Brand Preference Experiments
4:34 Pepsi vs. Coke: The Blind Taste Test Results
4:43 The Psychological Influence of Branding on Taste Perception
4:57 How Expectations Shape Reality with Coca-Cola
5:10 The Power of Price: How Cost Influences Perceived Quality
5:25 Placebo Effect and Perceived Value
5:39 The Impact of Placebo Pricing on Pain Relief
5:50 The Value of Expensive Watches
6:04 Understanding Brain Manipulation Techniques
6:16 New York Times Bestseller: Why Everyone's Talking About It