Скачать или смотреть Stop Treating Brand as Marketing | Miguel Garcia Castillo on Pipeline & People | Ep. 15

Brand isn’t a logo or a campaign—it’s an operating moat.
In this episode, Miguel Garcia-Castillo, Founder & Managing Partner at Co-Studios, breaks down how early-stage ventures and talent-led brands can plug in “brand operations” to scale faster and smarter. We cover first-principles strategy, running distributed creative teams, what top talent actually wants, and why culture is built by behavior—not slide decks.

What you’ll learn:

Why “brand as an operating pillar” changes hiring, training, and day-to-day decisions

First-principles frameworks for balancing systems with creative chaos

How AI + a redistributed talent market reshape brand & marketing ops cost lines

Building organic culture (without performative “values” posters)

Practical founder moves: live in your DMs, mine support tickets, ask for feedback—constantly

Guest: Miguel Garcia-Castillo — Founder & Managing Partner, Co-Studios (brand & marketing operations partner for emerging ventures and talent-led brands)
Host: Jayden Parisi — Pipeline & People Podcast (Powered by Versorix)

Chapters:
00:00 Intro
00:50 Miguel’s path: agencies → incubator → platform
02:40 Incubating 15 companies & lessons learned
06:05 Brand as an operating moat (not just marketing)
08:00 First-principles + flexible frameworks
09:40 Distributed teams, tech, and rethinking cost lines
11:10 What top talent really wants now (and how roles are evolving)
15:05 Culture by behavior vs. culture on paper
18:50 Embedding brand DNA and pacing change
19:20 Co-Studios: where they’re going next (12-month view)
21:40 Rapid Fire: most overrated trend (flat/two-tone minimalism)
22:25 Founder move this week: live in your DMs/support
23:05 Favorite recent campaign (Bulls x White Sox collab)
24:20 Best advice: always ask for feedback
25:05 Where to find Miguel + wrap

Links & Resources:

Co-Studios: costudios.co

Connect with Miguel on LinkedIn: linkedin.com/in/mgarcast

If this sparked something:
Share the episode with a founder or creative operator who treats brand like a growth function—not a veneer. Drop your takeaway in the comments and tag us.

#BrandStrategy #MarketingOperations #Startups #EarlyStage #Founders #CreativeOps #FutureOfWork #AI #OrganizationalDesign #GoToMarket #PipelineAndPeople #Versorix