Скачать или смотреть New York Lottery's Minute to Win It Challenge Tour - Game Footage

Pro Motion Partners with DDB New York and the New York Lottery to Launch the Minute to Win It Challenge Tour

Players Can Win Up to $1,000,000 As Pro Motion Brings the Popular Game Show to Life

Pro Motion, Inc., one of the nation's first and most successful experiential marketing companies, has joined forces with the New York marketing firm, DDB New York, and the New York Lottery to launch the Minute to Win It Challenge Tour Licensed by NBCUniversal Television Consumer Products Group, the Minute to Win It Challenge is a series of games where New Yorkers compete just like on the popular NBC game show. Contestants must present one of the New York Lottery's new Minute to Win It scratch-off tickets to enter the games.

"The Minute to Win It Tour is a great opportunity for New Yorkers to play the actual games just like on the NBC TV show," said Steve Randazzo, Pro Motion Founder and CEO. "The Mobile Tour is designed to be fun and exciting, raising awareness of the Lottery's new Minute to Win It scratch-off tickets. The energy level at the events is awesome and everyone is having a lot of fun."

Savvy players can win up to $1,000,000 with the Minute to Win It scratch-off tickets. New Yorkers can play games from the NBC show like "Cliff Hanger", "Lottery Ticket Scramble", "Face the Cookie", "This Blows", "Separation Anxiety", and "Caddy Stack". Pro Motion's New York Lottery Brand Ambassadors will invite consumers to participate in three different levels of Minute to Win It Challenges - easy, average and difficult - for the chance to win 2, 5 or 10 Minute to Win It scratch-off tickets valued at $10, $25, and $50.


Pro Motion's New York Lottery Brand Ambassadors will travel throughout the state visiting malls and casinos. Local celebrities and New York Lottery Draw Team members Yolanda Vega, Gretchen Dizer and Jina Myers will also join the tour at various locations. The tour will visit 26 locations over 11 weeks this February, March and April.

New Yorkers interested in taking the Minute to Win It challenge can find dates and locations for the Challenge Tour on the New York Lottery website, www.nylottery.org.

About Pro Motion

Pro Motion is a St. Louis-based experiential marketing agency that brings brands to life via face-to-face sampling, guerrilla marketing, sponsorship activation, mobile vehicle tours and stunts. Our programs increase the impact of branding, marketing and public relations initiatives by engaging consumers directly, converting tryers into buyers. For more information, visit www.promotion1.com or follow Pro Motion on Facebook or Twitter.

About Minute To Win It

Minute to Win It airs Wednesdays on NBC (8 p.m. ET) and is hosted by All-American chef and television personality Guy Fieri ("Diners, Drive-Ins and Dives"). The series features competitors participating in a series of simple, yet nerve-wracking, games that can lead to a $1 million prize. In each one-hour episode, competitors face 10 challenges that escalate in level of difficulty using everyday household items. Each game has a one-minute time limit and failure to finish the task on time will eliminate the contestant. At various points throughout the game, the competitor can walk away with the money earned up to that point — but it'll take nerves of steel to complete all 10 tasks to win $1 million. The competitors, who come from all walks of life, are shown over 60 games prior to the competition and are encouraged to practice these one-of-a-kind challenges at home.

Minute to Win It is produced by Universal Media Studios with Friday Television. Craig Plestis, Tim Puntillo (NBC's "Identity"), Mattias Olsson and Jock Millgardh serve as executive producers.
For "Minute to Win It" embeddable clips and full episodes, visit NBC.com's official show site: http://www.nbc.com/minute-to-win-it/

Play the games: http://www.nbc.com/minute-to-win-it/g...

About NBCUniversal Television DVD, Music, and Consumer Products Group
NBCUniversal is a leader in providing entertainment programming to the domestic and international marketplaces. NBCUniversal Television DVD, Music, and Consumer Products Group manages all global ancillary television business endeavors for the NBCUniversal Television Group, including third-party home entertainment distribution, consumer products, musical soundtracks, special markets projects and the NBCUniversal Online Store.