Скачать или смотреть EventUp Podcast | Building Impactful Experiential Campaigns

Allie Galloway (Senior Director, Global Events & Experiential Marketing at Yahoo) joins host Amanda Ma to share how Yahoo designs culture-driven experiences that spark brand love—from the buzzed-about “Motel Yahoo” at Cannes to a capacity-all-day SXSW activation. We get into the power of details, leading inspired teams, and how niche communities turn into lasting fandoms.

What you’ll learn:
• How to translate brand strategy into tactile, talk-worthy touchpoints
• Designing for Gen Z and community over “mass reach”
• Team leadership: inspiration, ownership, and quarterly growth conversations
• Real examples: Cannes “Motel Yahoo,” SXSW x Poolsuite, Yahoo Sports Fantasy Draft Vegas, A24 Y2K screenings
• Trends to watch: color ownership (Aperol), IRL community, and niche festival moments

About our guest:
Allie Galloway is a passionate experiential leader focused on global brand experiences that drive growth and affinity. Recognitions include BizBash 500 (2021), Event Marketer 35 Under 35 (2018), The Drum Awards B2B finalist (Best Internal Company Event; Most Innovative/Creative Use of Content), and BizBash Event Style Awards winner (Best Reimagined Event Experience, 2020). Before Yahoo/AOL, she produced bespoke music experiences at Sony Music Entertainment. She holds a BA in Creative Writing (CSU Long Beach) and lives in Boulder, CO.